Introducing free Trello add-on for tracking epics …and a new logo!

November 8, 2018 

Screen Shot 2018-11-07 at 12.18.45.png

We’re thrilled to announce that our new Trello Power-Up is now available! It is a free add-on for Trello that adds an epics support for your Trello boards. Epics are a great way to organise and track your work towards some bigger goal. If you’re new to epics, here’s a good tutorial to learn more.

Here’s how the Power-Up works on a Trello board (click to play the video):

It’s a standalone Power-Up, which means that it runs entirely within the Trello UI and there is no 3rd party server in place. You don’t have to be concerned about data leakage as your data stays in Trello. It also made it possible for us to make this Power-Up free. After all, it's just a single feature so we think it should be free.

The Epic Cards Power-Up was made live yesterday, get it now from the Trello Power-Ups directory.

Why did we build this Power-Up? Learn all about the process from our blog post.


We’ve updated our logo!

Did you already notice the new logo on the top left corner? That’s our new logo. Why did we change the logo? Our previous logo wasn’t flexible in a sense that it would have worked well in all different contexts. For example, the logo should be presentable in many different sizes and in backgrounds of varying colour. We didn’t really think those things with the original logo, and as a consequence, it didn’t work well in all contexts. We started designing a new logo from the scratch.

Our idea for the logo, drawn in a napkin, was a text “Screenful” coming out of the screen. We thought it would represent what’s actually happening when users use our product. There’s a screen and there’s Screenful content coming out of the screen. Straight to the point. How to turn that idea into a practical logo that would be readable, and would support all the use cases we have?

It should come in two modes, in full size that would be normally used, and in icon size that would be used in social media profiles and other places where the full size logo wouldn’t fit well. There should be enough colour variations to match different background colours.

After many iterations, and many rejected candidates, we settled to this set of logos:

 
 
 
 

The background is not a part of the logo. It’s included for demonstrating how a specific logo version looks like on a certain background colour. We though it would cool to have a bit of 3D effect thrown in. During the design process, we learned that any trickery in the screen part, or the text part, comes with a cost in readability. The final version still has some of that 3D effect in it, if you look at it that way, but the readability of the name is not compromised too much.

You can see this logo in action in different sections of our site for example here and here.

The icon version comes naturally from the screen part of the logo. While the full company name is not shown, the first three letters, and the screen shape provides visual cue which might be recognisable for someone who has seen the full logo before.

 
screenful_icon.png
 

Checked and done! Wow, that was a jump to the world with less exact rules. Design is a different beast than coding. You tend to have as many opinions as you have participants in the design process. I wish you could write an automated test that would verify that your design works. But that’s not how graphic design works and that’s perhaps what makes it so hard, and fun!


That’s it for this release, go ahead and give it a try!

The Epic Cards by Screenful is now available in the Trello Power-Ups directory. Go ahead and give it a try in your Trello board. It’s free!

The new logos and other graphics material are available in our Brand assets page. The new logo will be introduced to all our company material. If you are in a possession of material containing the old logo, it’s likely outdated. Drop us an email to receive the latest version.

Please do not hesitate to contact us any time at hello@screenful.com if you have questions or feedback. You can also follow us on twitter or Facebook